Secretary of State No.
ADVERTISING SALE OF LIQUOR. Initiative. Prohibits street window or show window displays of alcoholic beverages or containers bearing labels or brands thereof. Prohibits advertising alcoholic beverages for sale or gift by circular, handbill, price list, sign, signboard, billboard, bulletin or radio; permits printed price list posted within licensed premises and one exterior sign of limited size not advertising any certain brand of alcoholic beverage. Declares no advertisement of alcoholic beverages shall contain picture or other representation of woman or youthful person, or matter tending to encourage use thereof by minors or suggesting any alcoholic beverage contains health-promoting, beneficial or tonic-giving values.
Failed to Qualify
Advertising Sale Of Liquor California Initiative 1938-a-1 (1938).