Domain names continue to perform multiple functions as mnemonic addresses for Internet devices, trademarks for new or established businesses, and "search terms" for those who don't know where else to look. This article speaks to the operation of the domain name system, and discusses many business issues that accompany the ownership of a domain name.
Jefferson F. Scher,
Swapping Claims in Cyberspace: Legal/Technical Context and Negotiation Stategies for Domain Name Deals,
21 Hastings Comm. & Ent. L.J. 545
Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol21/iss3/2