The "right of publicity" provides celebrities with exclusive rights to the pecuniary value in their names and likenesses. A case presently before the California Supreme Court, Lugosi v. Universal Pictures, raises the question of whether this right should survive the death of a celebrity and descend to heirs. This Note examines the descent issue and concludes that the right of publicity should be descendible for a limited term of years.
Jon B. Eisenberg,
Lugosi v. Universal Pictures: Descent of the Right of Publicity,
29 Hastings L.J. 751
Available at: https://repository.uchastings.edu/hastings_law_journal/vol29/iss4/3